Pilot Flying J
Pilot’s challenge was constantly fluctuating prices on many of its products. DEEL Media implemented digital food and beverage merchandising for Pilot’s PFJ Fresh Marketplace. We were able to integrate the digital menus with Pilot’s Price Book system, enabling dynamic cigarette merchandising. DEEL’s solution has become the standard for all new PFJ stores. We have worked with Pilot’s architecture, marketing, and construction teams for a turn-key solution for Pilot’s growth and uniform merchandising in its new stores.