Luxury retailer Bergdorf Goodman pursued DEEL Media to assist with its in-store directories and way finding. In order to remain au courant for its upscale patrons the displays, departments, and brands at Bergdorf Goodman are perpetually shifting. As a result the print store directory system was cumbersome and often out of date. DEEL Media worked in conjunction with Traveling Images and I. Lee Creative to design and construct Bergdorf Goodman’s premier touch-screen interactive store directory. The sleek, yet elegant system presents store information in 6 languages and can attain the level of fluidity Bergdorf Goodman requires.