There are several key ways digital signage can drive more sales for Quick Service Restaurants (QSRs). The first is providing eye-catching displays: Digital signage displays vibrant, colorful images and videos that capture customers' attention and help them remember your brand. This can make your menu items more appealing, and increase the likelihood that customers will order them. Your menus are also more visible (and visual, increasing  the chances that customers will notice menu items they might have otherwise missed, and ultimately order more. Digital signage also enables QSRs to display dynamic content such as promotional offers and limited-time deals. This can encourage customers to make purchases they might not have otherwise, and can create a sense of urgency that motivates them to act quickly.

To implement digital signage in your restaurant, follow these steps:

1. Identify your goals: Determine what you want to achieve with digital signage. Are you looking to increase sales, improve the customer experience, or both? Defining your goals will help you determine what kind of content you need to display, and provide you with a solid starting point.
2. Choose your hardware: Select the hardware that will power your digital signage. You will need a display screen, a media player or computer to run the software, and possibly other accessories like mounts or stands depending on what your particular displays will look like. 
3. Select your software: Choose the software that will allow you to create and manage your digital signage content. This is an incredibly important choice. You need to consider several factors such as ease of use, integrations, and scalability. Your software/CMS will be the engine behind your digital signage. Make sure you get it right.
4. Create your content: Design eye-catching content that will grab customers' attention and help promote your products. This might include images, videos, or other  interactive elements. Digital signage without great content is like a ship without a sail. Without compelling content, you won’t reap the full benefits of digital signage. 
5. Install your digital signage: Once you have your hardware, software, and content ready, install your digital signage in a prominent location where it will be visible to customers. 
6. Test and monitor: Test your digital signage to make sure it is functioning properly, and monitor its performance to see if it is achieving your goals. Make adjustments as needed to optimize your results. A great CMS will make it easy to adjust your content across locations with the push of a button, and simplifies the testing process.

1. Dynamic Content: Digital signage enables you to update your messaging or promotions in real-time, allowing you to keep your content fresh and engaging, while maintaining flexibility.
2. Cost-Effective: Digital signage can be more cost-effective over the long term, as you can reuse content and avoid the costs associated with traditional print signage.
3. Increased Engagement: Digital signage better captures the attention of passersby with dynamic and engaging content, including video, animations, and interactive elements that are proven to drive more sales.
4. Improved Analytics: Digital signage can provide valuable data on customer engagement, including the number of views and interactions, allowing you to make data-driven decisions about your messaging and promotions.
5. Customization: Easily customize your messaging based on factors like time of day or day of the week, allowing you to target specific audiences with relevant content.