C-Store Signage

There are several reasons why digital signage is so effective at driving more sales for convenience stores. The first is the use of eye-catching visuals. Digital convenience store signage allows your stores to display vibrant and visually appealing content that attracts customers' attention. Bright colors, dynamic animations, and high-quality graphics can effectively engage customers and entice them to explore further. Some digital convenience store signage solutions offer interactive features, such as touch screens or motion sensors. Customers can engage with the content and access additional information, all while providing useful data on their interactions. These experiences enhance customer engagement and create a memorable shopping experience, leading to increased sales.

To implement digital signage in your convenience store or gas station, follow these steps:

1. Identify your goals: What are you looking to achieve with your convenience store signage? Are you looking to increase sales, improve the customer experience, or both? Making sure you have clear goals makes it easier for you to ultimately reach them. No one wants to get halfway into a project before having to hit the reset button. Need help identifying your goals?  DEEL media can work with marketing and category managers to identify promotions to help move the needle.
2. Select your hardware: Next up is selecting the hardware for your c-store signage. You are going to need a display screen, a media player, or a computer to run the software, and possibly other accessories like mounts or stands depending on what your particular displays will look like. DEEL Media solution architects will account for everything you need, and that everything is configured for your signage in the most effective manner possible.  
3. Select your software: Next, select the software that will allow you to create and manage your digital signage content. This is perhaps the most important choice you will make in the entire process. When selecting your digital signage software, consider several factors such as ease of use, integrations, and scalability. Your software/CMS will be the motor powering your c-store signage. If you choose the wrong software, you may find yourself struggling to scale your signage initiative, or having a hard time managing your locations.  DEEL Media’s Carbon CMS is an enterprise-class solution powering over 26,000 displays worldwide.  www.deelmedia.com/digital-signage-content-management
4. Create your content: Your signage isn’t complete without compelling, eye-catching content that will grab attention and help promote your products. Be sure to include a wide range of content, from videos, to images, to interactive content. If your content is not up to par, you certainly aren’t taking advantage of the value digital signage can provide drive for your store. 
5. Install your digital signage: Once you have your hardware, software, and content ready, you are ready to install your digital signage in your desired locations. Make sure these locations are prominent, and are easily seen by customers.  DEEL Media can handle or assist in all parts of the planning, logistics, and installation processes.
6. Test and Monitor: Before you hit go, make sure to test your signage to make sure it is functioning properly. Once it is operational, be sure to monitor performance to see if it is achieving your goals. One of the largest benefits of digital signage is the ability to easily track results and impact of certain displays. As data comes in, make adjustments and conduct experiments. Carbon makes it easy to adjust your content across locations with the push of a button, and simplifies the testing process.

1. Dynamic Content: Dynamic content is the core benefit of using digital signage for convenience stores. The beauty of digital signage is the ability to update your messaging and promotions in real-time, allowing you to keep your content fresh and engaging while maintaining a high degree of flexibility. 
2. Cost-Effective: Say goodbye to the expenses associated with print signage. Although it is more costly up-front, going digital saves your business money in the long-term, while simultaneously boosting sales and productivity.
3. Improved Engagement: Digital convenience store signage better captures the attention of customers with stimulating visual content, including video, animations, and interactive elements that are proven to drive more sales. Humans are visual creatures. Our buying decisions are heavily motivated by what we see in front of us, and great digital signage for convenience stores helps you capitalize on that instinct.
4. Improved Analytics: Make data-driven decisions to support your messaging and promotional initiatives. Digital c-store signage can provide valuable data on customer engagement, including the number of views and interactions. This ensures your business is making strategically sound decisions instead of firing from the hip and acting on instincts. Why guess when you can know?
5. Customization: Tailor your convenience store signage messaging to variable factors like day of the week, time, or holidays. This ensures fresh messaging that is more likely to resonate with your customers.